Past events

IWH Speaker Series

A review of evaluations of social marketing campaigns in occupational injury, disease or disability prevention

Cameron Mustard, Institute for Work & Health

The primary objective of this review was to conduct a review of evaluations of social marketing campaigns in the fields of occupational injury prevention, occupational disease prevention or the prevention of disability. In pursuing this objective, our purpose was to identify those evaluations conducted to higher quality standards and to describe the most important results reported from these higher quality studies. A secondary objective was to examine the quality of economic evaluations conducted in this field and to complete, if feasible, an assessment of the cost-effectiveness of social marketing interventions in occupational injury, disease or disability prevention.